Turn your idea into a business – and make it happen.
The freedom. The idea you can’t let go. The urge to build something of your own.
Whatever brought you here – you’re not alone.
Few things are as exciting as starting your own business. But the journey can feel overwhelming at times. That’s where our practical and personalized guide comes in – designed to help you bring your idea to life.
Our goal? To keep you from getting trapped in perfectionism and empower you to start creating.
Step-by-step:
How to start your own business
Develop a business idea
Your business idea is the foundation. What do you offer? Who needs it? Why should they choose you? Keep it simple and concrete.
You don't need to have all the answers – start where you are.
01
Register your company
Most people start with a sole proprietorship, but you can also choose a limited liability company.
02
Set up website and email
Your digital presence doesn't have to be perfect from day one, but you should have:
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A simple website
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A professional email address
03
Create an initial offer
What can you deliver today? Create a clear package or service that the customer understands. It doesn't have to be complete, just valuable.
04
Market yourself
Start simple: social media, friends and contacts.
Use free tools and ask for help from your network.
SEO is your friend in the long run.
05
Win your first customer
Speak openly about what you do. Show up as yourself – warm, approachable, and ready to listen.
Your first customer is the start of it all.
06
Common pitfalls – and how to avoid them?
- Waiting for everything to be perfect
- Hesitating to charge for your work
- Constantly comparing yourself to others
- Losing sight of your target audience
Remember: Everyone starts somewhere.
Ask your first question today – and you're already started.
We know that the hardest thing is often not doing the work – not knowing what to do, when to do it, and how to prioritize.
At Ask Felicia you can ask questions about entrepreneurship, marketing, technology, strategy and launching – and get straight, personal answers.
Do you have an idea that deserves to become a reality? We also help you who want to start your own business to get started smartly – with the right digital foundation.
We look for business ideas we believe in – and sometimes we invest. Do you have a project or a startup with potential? Send us an email and tell us about it.
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