5 Common Mistakes in Digital Marketing (and How to Avoid Them)

Succeeding with online marketing isn’t as easy as it looks. The truth is, many small businesses make the same common mistakes in digital marketing – and it can cost both money and lost opportunities.

Here we’ve listed the classic pitfalls we at Ask Felicia encounter every week – along with simple solutions to avoid them.

1. You start advertising without a strategy

Just “testing” Meta or Google ads without a clear plan is one of the most common mistakes in digital marketing. You need to know what you want to achieve, who you want to reach, and what you’re telling them.

2. You don’t measure results

Do you publish but never follow up? Then you’re fumbling in the dark. Tracking, goals, and analysis are the keys to understanding what works – and what doesn’t.

3. You don’t have a clear CTA

Many websites and posts lack a clear call to action. Do you want visitors to book, buy, or contact you? Say it – clearly and directly.

4. You try to do everything yourself

A common mistake for small businesses is trying to be your own marketing manager in the evenings. But guessing your way through Meta Ads, SEO, or campaign building takes both time and energy. It’s okay to get help!

5. You publish – but don’t build trust

Content alone isn’t enough. Trust sells. Show customer reviews, case studies, logos, and the people behind your brand. Without it, the sense of security needed for someone to buy is missing.

Do you recognize yourself?

If so, you’re not alone – these are common mistakes in digital marketing that can be solved. Ask Felicia is here to help you take the next step.

Want a quick analysis of your marketing? We’ll cover the first challenge for free.